FireTonic Entertainment Inc.is an interactive entertainment company that bridges the worlds of “Traditional Media” and “New Media.”    FireTonic helps brands, agencies and entertainment companies understand and leverage new media content and marketing trends in order to reach out and engage young adults through converging media platforms that extend from film & television, the web, to mobile, and beyond.
 

Ray Walia is an entrepreneur with over 12 years experience with multiple businesses in various industries based out of Vancouver, Canada. Ray is a Certified Management Accountant, a graduate of the Marketing Management program from the British Columbia Institute of Technology and the Entertainment Administration program from the University of British Columbia.

Ray's Entertainment background evolved through extensive involvement in international concert promotions in the Bollywood movie industry.  In 2003, Ray co-founded Razor Technology Inc.  As CEO of Razor Technology Inc,  Ray molded the company into an interactive advertising agency that engaged young consumers through interactive mediums such as mobile phones and online social networks.  In 2007, Razor Technology Inc. was a finalist in the New Ventures BC competition and named to Rocket Builders “2008 Ready To Rocket - Emerging Rockets” list of up and coming technology companies.