Razor Technology Inc. has had the opportunity to work with Playful Entertainment Inc. during a campaign to promote the release of their latest Xbox Live video game, Ticket To Ride™. Razor converted the existing Ticket To Ride™ trailer into a mobile video and delivered the video to mobile devices via Bluetooth with our FireTonic™ network during the 2008 Vancouver International Game Summit. With the use of the FireTonic™ network event attendees were able to download media rich mobile content without fear of incurring any data charges from their respective carrier networks. Delivery of content through the FireTonic™ network collectively saved attendees over $800 in data charges with an 11% download rate at the event. |