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"Transmedia storytelling is about immersion, participation & experiences in an authored environment which will not only attract existing fans, but bring new audiences and new viewing experiences through a variety of mediums."
In transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme.
Are you eager to create a social media presence for a Film, a TV series, your company, or your brand but intimidated by the wide spectrum of social networks and tools? Don't know where to start? Don't know where to focus your time and resources? Well you are not alone.
FireTonic is regularly approached by Film/TV producers, writers, entrepreneurs, and executives from all backgrounds looking for advice on how to navigate through the ever growing social media and digital landscape. Our advice is always to try not to be an expert on all platforms, but do identify the ones that your customers are using and ensure that as you engage your customers through these platforms you and your staff are authentic with your messages and conversations.
Social media is quickly becoming an essential communication tool between businesses and not only their fans and customers but their employees and stakeholders as well. There have never been more things that call out for our attention: We have tweets to read, Facebook statuses to check, location based check-ins like FourSquare, and blogs to read and update — not to mention text messages, e-mails, and cell phone calls. And just when you thought you had social media figured out, a new platform pops up that all the kids start raving about.
If you need any assistance putting together and implementing a strategy please feel free to contact us.